Nokia Corporation (NOK) held its annual Nokia World event on September 5 and 6 and at that event it introduced its new Lumia 920 and new Lumia 820 smartphone devices. Like the Lumia Devices introduced last November, these phones use Microsoft Corporation‘s (MSFT) Windows Phone operating system. This product announcement was widely anticipated by Nokia’s stakeholders in the wake of its poor financial performance in the first half of 2012.
While Nokia World’s Lumia Launch may have been another flop by Stephen Elop, at least it is expecting to release the Nokia Lumia 920 and 820 Windows Phones around November, while Research In Motion Limited(RIMM) won’t even release its BlackBerry 10 phones until next year (January 2013).
Apple‘s (AAPL) cutting-edge iPhone is already available for pre-orders and will have a six-week advantage in the market versus the Nokia Windows Phone, but Nokia Nation can take comfort in the fact that the Lumia Windows Phones will have a six-eight-week advantage versus the BlackBerry 10. This will at least help Nokia’s Symbian and Windows Phone secure its hold on third place, in the wake of the Android-iOS duopoly.
As far back as 2009, Nokia and Research in Motion were the dominant players in the mobile communications devices industry. Nokia had held the market leadership in overall mobile phone volumes in 1998-2011 and Research in Motion was the leading smartphone maker in terms of revenues up until FY 2009.
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